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All times are local to the venue · America/Los Angeles
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Browse a marketplace for local small businesses, then consider a separate food stop inside the Ferry Building.
All times are local to the venue · America/Los Angeles
On Sunday, November 1, HEAD WEST brings its mix of emerging and established local brands to the Ferry Building’s Back Plaza. The San Francisco market runs from 11 a.m. to 5 p.m.
HEAD WEST is organized around shopping with local small businesses rather than a fixed set of attractions. The Ferry Building gives handmade ceramics and locally sourced vintage as examples of the kinds of goods associated with the market, while noting that categories change.
Those examples are a starting point, not a November shopping list: the event announcement does not name sellers for this edition. If a particular maker or purchase is the reason for your trip, check for an updated vendor list before going.
Further reading: HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · HEAD WEST Marketplace | Downtown San Francisco ↗
The Ferry Building suggests pairing the plaza market with a meal inside. Its building map lists El Porteño Empanadas and Hog Island Oyster Company among the restaurant and café options; they are building merchants, not confirmed HEAD WEST vendors.
There is another, separate shopping event in the building that day: the Pickwick Vintage Show is listed in the Grand Hall from 10 a.m. to 4 p.m. Its exhibitors focus on vintage clothing, jewelry, accessories and textiles. Check its own event details if you want to visit both.
Further reading: HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · Map - Ferry Building Marketplace ↗ · Discover Exciting Events in San Francisco | Ferry BuildingDiscover Exciting Events in San Francisco | Ferry Building ↗
Check the event listing for any entry charge before traveling.
The Ferry Building recommends shopping bags and says it has no lockers or storage areas for purchases.
Ferry Building businesses set their own hours, so check a merchant’s schedule if you have a specific meal in mind.
The market is on the Ferry Building Back Plaza, at One Ferry Building, San Francisco, CA 94111. The F Market streetcar stops in front of the building, and BART’s Embarcadero station is one block away. Ferry and other MUNI services also reach the area.
The building has bike racks outside on the Back Plaza at its north and south ends.
HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · Visit - Ferry Building Marketplace ↗
The Ferry Building lists the Washington and Embarcadero lot as a preferred parking location, with other public lots nearby. It also lists accessible parking near the building and in serving lots; check parking operators for current rates.
Accessible public restrooms are in the building’s north and south ferry terminal pass-throughs.
The market is on the Ferry Building Back Plaza, behind the building at One Ferry Building.
HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · Visit - Ferry Building Marketplace ↗
The event announcement does not state a price or say whether entry is free. Check for an update before attending.
The event announcement does not list participating sellers. Handmade ceramics and locally sourced vintage are examples of goods associated with HEAD WEST, not confirmed inventory for this date.
No. Pickwick is a separate vintage show in the Ferry Building Grand Hall on November 1; HEAD WEST is on the Back Plaza.
HEAD WEST at the Ferry Building | Ferry Building, San FranciscoHEAD WEST at the Ferry Building | Ferry Building, San Francisco ↗ · Discover Exciting Events in San Francisco | Ferry BuildingDiscover Exciting Events in San Francisco | Ferry Building ↗
One Ferry Building, San Francisco, CA 94111
Map search by venue and address. Check the organiser’s entrance details before travelling.
Images from the linked sources. Each caption identifies the context of the image.
Event, planning and background information checked 2026-10-28 against the linked sources.