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CalFresh shoppers can exchange benefits for market coins and receive up to $15 in additional coins for fresh produce on each market day.
All times are local to the venue · America/Los Angeles
At Ferry Plaza Farmers Market, a stop at the Foodwise Info Booth can stretch a CalFresh shopping budget before the first purchase. Market Match adds a dollar in produce coins for every dollar of EBT benefits exchanged, up to $15 per family per market day.
Bring your CalFresh EBT card to the green Foodwise Info Booth during market hours and tell staff how much of your benefits you want to exchange. You’ll receive red CalFresh coins for that amount and an equal value in free green Market Match coins, subject to the daily family limit.
For example, exchanging $10 in benefits yields $10 in red coins plus $10 in green coins. Exchanging $15 yields the full $15 match; exchanging more than $15 does not increase the match at Ferry Plaza.
Further reading: Use CalFresh EBT to Get Twice as Much Food with Market Match : Foodwise ↗ · Food Access: CalFresh EBT and More : Foodwise ↗ · Ferry Plaza Farmers Market Visitor Info & Services : Foodwise ↗
Green Market Match coins are for fresh fruits and vegetables. Red CalFresh coins cover a broader range of purchases, but not ready-to-eat hot food, alcohol or flowers. Neither type comes with change, so keep that in mind when choosing what to buy.
The distinction matters if you plan to shop for produce and have lunch at the market: a hot meal cannot be paid for with either of these coin types. If a seller is unsure about a coin or voucher, Foodwise says its Info Booth staff can help.
Further reading: Use CalFresh EBT to Get Twice as Much Food with Market Match : Foodwise ↗ · Food Access: CalFresh EBT and More : Foodwise ↗
Saturday is the largest market, with more than 100 vendors around the Ferry Building. Tuesday is smaller, with produce and hot food options; Thursday combines fresh produce with a range of street-food lunches. Market Match is available on all three days. Check Foodwise’s weekly updates if you are looking for a particular seller.
The outdoor market is a California Certified Farmers Market: certified producers sell agricultural products directly to shoppers, while products such as bread and prepared foods are sold in an adjoining non-certified portion. Foodwise operates the outdoor market, not the shops inside the Ferry Building Marketplace.
Further reading: Use CalFresh EBT to Get Twice as Much Food with Market Match : Foodwise ↗ · Ferry Plaza Farmers Market at the San Francisco Ferry Building : Foodwise ↗ · Ferry Plaza Farmers Market Visitor Info & Services : Foodwise ↗
The Foodwise Info Booth handles EBT exchanges during market hours and can answer questions about using coins and vouchers.
Ferry Plaza Farmers Market Visitor Info & Services : Foodwise ↗ · Food Access: CalFresh EBT and More : Foodwise ↗
Foodwise offers a free place to leave purchases: curbside south of the clocktower on Saturday until 1 p.m., and at the Info Booth on Tuesday and Thursday during market hours.
Ferry Plaza Farmers Market Visitor Info & Services : Foodwise ↗
Dogs and other live animals are not permitted in the certified farmers market, except for service animals.
Ferry Plaza Farmers Market Visitor Info & Services : Foodwise ↗
The market is outside the Ferry Building at 1 Ferry Building, on the Embarcadero at the foot of Market Street. Embarcadero BART station is one block away; Muni, the F Market Streetcar, the California Street Cable Car and several ferry lines also serve the area. Bike racks are in front of and behind the building.
Ferry Plaza Farmers Market Visitor Info & Services : Foodwise ↗ · Ferry Plaza Farmers Market at the San Francisco Ferry Building : Foodwise ↗
Foodwise lists nearby garages and lots, including Golden Gateway Garage at 250 Clay Street; check hours and rates with the operator. The market is on a flat, paved surface, with curb ramps on the Embarcadero. Foodwise recommends the northbound loading zone in front of the Ferry Building, just south of the clocktower, for passenger drop-off. Accessible public restrooms are inside the Marketplace’s north and south pass-throughs.
Ferry Plaza Farmers Market Visitor Info & Services : Foodwise ↗
No. Exchange benefits at the Foodwise Info Booth for red market coins, then use those coins at market stalls. Eligible exchanges also receive green Market Match coins up to the daily limit.
Ferry Plaza Farmers Market Visitor Info & Services : Foodwise ↗ · Use CalFresh EBT to Get Twice as Much Food with Market Match : Foodwise ↗
Green Market Match coins are limited to fresh fruits and vegetables. Red CalFresh coins cannot be used for ready-to-eat hot food.
Use CalFresh EBT to Get Twice as Much Food with Market Match : Foodwise ↗
Yes. It is offered at Ferry Plaza on Tuesday and Thursday as well as Saturday, year-round.
Use CalFresh EBT to Get Twice as Much Food with Market Match : Foodwise ↗
Foodwise also accepts Fresh Approach VeggieRx, Eat SF Vouchers 4 Veggies, and WIC and Farmers Market Nutrition Program vouchers. WIC and FMNP vouchers are redeemed directly at participating sellers’ stalls.
Food Access: CalFresh EBT and More : Foodwise ↗ · Ferry Plaza Farmers Market Visitor Info & Services : Foodwise ↗
1 Ferry Building, San Francisco, CA
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Event, planning and background information checked 2026-10-28 against the linked sources.