WHEN TO GO
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All times are local to the venue · America/Chicago
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A community hog roast opens Southwest Music Fest at Pizzeria Uno/The Annex on July 16; on July 17, music and activities move across Platteville’s Historic Second Street.
All times are local to the venue · America/Chicago
Southwest Music Fest still opens at the place where its story began: the Hometown Hog Roast at Pizzeria Uno/The Annex. The 2027 festival then shifts on Saturday to Historic Second Street, where a Bloody Mary tour, acoustic performances and regional bands lead into evening activity on the Main Stage.
Southwest Music Fest began in 2011 as a community-organized Hometown Festival Hog Roast at The Annex. The Platteville Regional Chamber took the lead in 2016 and developed the event into a music-focused celebration on Historic Second Street, with support for downtown businesses as a stated goal.
The 2027 plan keeps both parts of that history in view. Friday’s gathering returns to the Annex for roasted pork, beverages and live entertainment; Saturday carries the music into downtown establishments and onto the Main Stage.
Further reading: Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
The announced Saturday sequence begins with the “Cure Your Hangover” Bloody Mary Tour and acoustic performances. Regional bands are next at downtown establishments, followed by evening activity on the Main Stage. It is a more spread-out plan than Friday’s single-venue gathering, so Saturday suits visitors who want to move among downtown settings rather than stay at one site.
The 2027 announcement has not named performers or provided a timed running order. It describes Saturday music as taking place throughout the day, but the event listing’s displayed time range does not establish separate daily hours or the start times for individual activities.
Further reading: Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
A Friday-purchased wristband is also valid for Saturday entry, making it possible to attend both parts of the festival with one purchase. That connects the Annex hog roast to the downtown program while preserving their different settings and rhythms.
The Chamber’s account of the event makes that change of setting more than a logistical detail: the Friday roast reflects the community gathering that started the festival, while the downtown music format was developed in part to support local businesses.
Further reading: Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
The event listing displays 6:00 PM–11:59 PM alongside the July 16–17 date range. Its description says Saturday music and activities run throughout the day, but gives no separate daily hours or times for individual performances and activities.
Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
The event listing gives the address as 2nd St., Platteville, WI 53818. Friday’s hog roast and live music are at Pizzeria Uno/The Annex; Saturday’s program is on Historic Second Street.
Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
The festival is restricted to guests 21 and over. A wristband purchased Friday is valid for Saturday entry. The 2027 listing does not state the wristband price or clarify whether the Hometown Hog Roast meal is included.
Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
The organizer says seating is limited and encourages guests to bring lawn chairs. Pets and carry-in food or drinks are not permitted.
Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
The event listing gives 2nd St., Platteville, WI 53818 as its address and identifies Pizzeria Uno/The Annex for Friday and Historic Second Street for Saturday. Its map link can calculate directions from your own starting point. The 2027 listing does not specify event parking, transit connections, admission gates or accessible routes.
Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
No. The event is restricted to guests 21 and over.
Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
Yes. The organizer says wristbands purchased Friday are valid for Saturday entry.
Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
The 2027 event listing does not say whether the meal is included or priced separately.
Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
The event description says Saturday activity runs throughout the day, but the 2027 listing gives no timed running order or individual performance times.
Southwest Music Festival | Platteville Regional Chambermenu-8e-remove ↗
2nd St., Platteville, WI 53818
Map search by venue and address. Check the organiser’s entrance details before travelling.
Images from the linked sources. Each caption identifies the context of the image.
Event, planning and background information checked 2026-11-01 against the linked sources.