Dates & times
All times are local to the venue · America/Chicago
More than 40 downtown businesses enter this free holiday-window contest. Visitors can vote for a favorite, with first-, second- and third-place awards planned for the first week of January.

All times are local to the venue · America/Chicago
Watertown Window Wonderland makes downtown storefronts the entries in a month-long public vote. The contest runs December 1–31, 2026, and the organizer says more than 40 businesses are participating.
The stated activity is straightforward: visitors choose a favorite holiday window display from participating downtown businesses. First-, second- and third-place awards are scheduled for the first week of January, after the December voting period.
The event listing does not identify the participating businesses, say how votes are submitted or give a suggested route. If you want to seek out a particular shop or make sure you can cast a vote, check for current details before setting out.
Further reading: Watertown Window Wonderland | Visit Watertown, Wisconsin ↗

Main Street’s commercial history gives the contest a local setting beyond the seasonal displays. Watertown’s Historic Main Street walking-tour material says John and Luther Cole opened the first retail store on what is now Main Street in 1841. The current event brings downtown businesses into that retail district, though its listing does not name the entrants.
Further reading: Watertown Window Wonderland | Visit Watertown, Wisconsin ↗ · Walking and Driving Tours | Visit Watertown, Wisconsin ↗
The calendar lists the event as all day. That label is not a schedule of participating businesses’ viewing hours.
The listed location is Main Street, Watertown, WI; no individual display addresses are provided.
Visitors are invited to vote for a favorite display, but the event listing does not explain how to submit a vote or whether voting is available every day.
The event listing gives Downtown Watertown, Main Street, Watertown, WI, as the destination, but does not identify a particular storefront or entrance. Its map links can calculate directions from your starting point. The listing does not provide transit, parking or event-specific accessibility details.
December 1–31, 2026. The listing says all day, but does not give viewing hours for individual businesses.
Yes. The event is listed as free.
The event invites visitors to vote for a favorite, but its listing does not explain how to submit a vote. Check for current instructions before planning around voting.
First-, second- and third-place awards are planned for the first week of January.
Main Street, Watertown, WI
Map search by venue and address. Check the organiser’s entrance details before travelling.
Images from the linked sources. Each caption identifies the context of the image.
Event, planning and background information checked 2026-11-02 against the linked sources.